The remake/parody sequences are outstanding, but Black’s all-over-the-place mania and Mos Def’s bland orphan hero don’t quite tie the rest of the picture together. Still, it has heart.
Be Kind Rewind (2008)
Runtime: 1 hr 41 mins
Theatrical Release: Feb 22, 2008 Wide
Box Office: $11,028,439
Synopsis: Music-video-director-turned-auteur Michel Gondry continues to charm with his low-tech offering, BE KIND REWIND. Set in dreary Passaic, New Jersey, the comedy centers on two of the town's residents: trouble-making Jerry (Jack Black) and well-meaning Mike (Mos Def). Mike works in a video... Music-video-director-turned-auteur Michel Gondry continues to charm with his low-tech offering, BE KIND REWIND. Set in dreary Passaic, New Jersey, the comedy centers on two of the town's residents: trouble-making Jerry (Jack Black) and well-meaning Mike (Mos Def). Mike works in a video store in an age where the VHS is long dead, but the store's owner, Mr. Fletcher (Danny Glover), doesn't seem to be in any hurry to change. When Mr. Fletcher leaves town for a trip, he entrusts his store to Mike with one piece of advice: don't let Jerry in the store. But after some mischief, Jerry returns to the store in a strange state. Not only is he weirder than usual, but he's also magnetized, which causes the entire store's stock to be erased. In order to keep the struggling business afloat, Mike and Jerry begin remaking the films in the store one by one. Their hilariously low-budget versions of films such as GHOSTBUSTERS and RUSH HOUR 2 soon begin to draw attention and business to the store, but that creates a whole new set of problems for the pair. Though Gondry's three previous fiction films--HUMAN NATURE, ETERNAL SUNSHINE OF THE SPOTLESS MIND, and THE SCIENCE OF SLEEP--were all essentially love stories, BE KIND REWIND captures another kind of romance. Both the writer-director and his characters are in love with the cinematic medium itself, and their devotion shows. BE KIND REWIND doesn't reach the heights of ETERNAL SUNSHINE, but it doesn't seem to be aiming for that genius. This is simply a hilarious comedy, fun for film fans of all stripes, which celebrates the sheer joy of watching and making films. [More]
Genre: Comedies
Starring: Jack Black, Mos Def, Danny Glover, Mia Farrow, Melonie Diaz
Producer: Michel Gondry, Julie Fong, Georges Bermann
Composer: Jean Michel Bernard
DVD Info
Release:
Jun 17, 2008
DVD Features:
- Region 1
- Keep Case - O-Sleeve
- Anamorphic Widescreen 2.35
- Full Frame - 1.33
Audio:
- Surround Sound 5.1
- Stereo Surround 2.0
Additional Release Material:
- Behind the Scenes
- Featurette - "Passaic Mosaic," a tribute to the people and places of Passaic, New Jersey
Reviews
And the film ought to be funny, with Mike and Jerry recreating those films as home movies. But somehow it’s not, the laughs are very thin on the ground.
Brilliant ideas dance on the high side of Creative Street, but Michel Gondry's outlandish premise doesn't stretch far enough to go the distance.
Once the movie starts finding its focus it becomes a very unique experience
A surprisingly quiet and whimsical comedy about a ridiculous and unlikely series of events that turns into a nearly-as-likely miracle. Best bit: the film's own Sweded preview.
An ode to finding one's creative side and the joys of being able to share one's creations with others.
Tackles the hackneyed with the tender hand and heart of writer/director Michel Gondry.
But with a skill that is difficult to pinpoint, Gondry seems to stumble like a fox from this paper-thin plot into a precious little ode to community.
'Be Kind Rewind' is a whimsical adventure with genuine affection for its characters, but Gondry's story is essentially weightless, a fanciful flight in search of a raison d'etre.
It's central message is that filmmakers are wonderful people, which is pretty much what you would expect filmmakers to say.
The process of Sweding soon becomes a community project, another glance back and ahead at the same time.
Ultimately trades in schmaltz of the unearned kind, laying it on so thick in the final act that it effectively smothers out the underdog virtues of its all-too endearing protagonists.
The premise of Be Kind Rewind is pure Michel Gondry. The end result is anything but.
The community-produced version of Fats Waller's story leads to a block film party in what may be the most touching ending of Gondry's films.
Be Kind Rewind may be the least ambitious of Gondry's films but is also his most fun.
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