And the film ought to be funny, with Mike and Jerry recreating those films as home movies. But somehow it’s not, the laughs are very thin on the ground.
Be Kind Rewind (2008)
Tomatometer
How does the Tomatometer work ![]()
Reviews Counted:124
Fresh:81
Rotten:43
Average Rating:6.3/10
Australian Rating: PG [See Full Rating] Mild coarse language and sexual references
Runtime: 1 hr 42 mins
Genre: Comedies
Australian Theatrical Release:
Mar 20, 2008 Wide
US Box Office: $11,028,439
Synopsis: Music-video-director-turned-auteur Michel Gondry continues to charm with his low-tech offering, BE KIND REWIND. Set in dreary Passaic, New Jersey, the comedy centers on two of the town's residents:... Music-video-director-turned-auteur Michel Gondry continues to charm with his low-tech offering, BE KIND REWIND. Set in dreary Passaic, New Jersey, the comedy centers on two of the town's residents: trouble-making Jerry (Jack Black) and well-meaning Mike (Mos Def). Mike works in a video store in an age where the VHS is long dead, but the store's owner, Mr. Fletcher (Danny Glover), doesn't seem to be in any hurry to change. When Mr. Fletcher leaves town for a trip, he entrusts his store to Mike with one piece of advice: don't let Jerry in the store. But after some mischief, Jerry returns to the store in a strange state. Not only is he weirder than usual, but he's also magnetized, which causes the entire store's stock to be erased. In order to keep the struggling business afloat, Mike and Jerry begin remaking the films in the store one by one. Their hilariously low-budget versions of films such as GHOSTBUSTERS and RUSH HOUR 2 soon begin to draw attention and business to the store, but that creates a whole new set of problems for the pair. Though Gondry's three previous fiction films--HUMAN NATURE, ETERNAL SUNSHINE OF THE SPOTLESS MIND, and THE SCIENCE OF SLEEP--were all essentially love stories, BE KIND REWIND captures another kind of romance. Both the writer-director and his characters are in love with the cinematic medium itself, and their devotion shows. BE KIND REWIND doesn't reach the heights of ETERNAL SUNSHINE, but it doesn't seem to be aiming for that genius. This is simply a hilarious comedy, fun for film fans of all stripes, which celebrates the sheer joy of watching and making films. [More]
Starring: Jack Black, Mos Def, Danny Glover, Mia Farrow
Starring: Jack Black, Mos Def, Danny Glover, Mia Farrow, Melonie Diaz, Chandler Parker, Irv Gooch, Arjay Smith, Marcus Carl Franklin
Director: Michel Gondry
Director: Michel Gondry
Producer: Michel Gondry, Julie Fong, Georges Bermann
Composer: Jean Michel Bernard
Studio: New Line Cinema
Reviews for Be Kind Rewind
Brilliant ideas dance on the high side of Creative Street, but Michel Gondry's outlandish premise doesn't stretch far enough to go the distance.
The remake/parody sequences are outstanding, but Black’s all-over-the-place mania and Mos Def’s bland orphan hero don’t quite tie the rest of the picture together. Still, it has heart.
The fake-movie vignettes are a delight to watch, and they would have made for great music videos or short films. What they don’t do is hold together a movie where the characters are forgettable and the situations are contrived.
Most of Be Kind Rewind feels as silly and undisciplined as the mini-movies cooked up by its hapless heroes.
Perhaps Gondry realized the sum wasn't going to be greater than its parts and just left it at this: two halves, one more intriguing than the other, that don't add up to a coherent whole.
Whimsy overwhelms this sweetly innocuous tribute to DIY video - which is hobbled enough by its core premise of guys shooting their own versions of popular movies on VHS.
Unlike Eternal Sunshine, in which Gondry achieved real poignancy about a different kind of erasing, Be Kind Rewind falls into the same category as his The Science of Sleep: It's too silly, and straining too hard to be weird.
Gondry might think he’s parodying dumb comedies in which poor people rally to save beloved institutions from foreclosure -- but too often Be Kind Rewind just resembles them.
...the lack of subtlety with which Gondry has imbued the latter half of the proceedings ensures that the film is ultimately an extraordinarily tough slog indeed.
Cute but a little empty, Be Kind Remind boasts an original premise without the clarity of writing and character dimension to back it up.
Arguably the weakest and silliest of Gondry's films, this one-note comedy is basically a short stretched to the limits of a feature-length movie that even reliable pros like Jack Black can't rescue.
The level of foolishness here is simply too high, and the execution so slapdash that the result doesn't seem so much a parody of amateurishness as an example of it.
A would-be heart-tugging, inspiring paean to the do-it-yourself ethic/aesthetic and its concomitant community-building powers, the latest film from visual lo-fi innovator Michel Gondry is slight and finally unconvincing, alas.
The trouble with this movie about amateur film-makers is that the entire film comes across as amateurish.
Arguably the biggest problem with Be Kind Rewind is that Gondry never stops experimenting, even when the experimentation works against the movie's best interests.
Latest News for Be Kind Rewind
June 25, 2008:
A people's cinema rough cut heart so squarely in the right place over in Passaic as opposed to Hollywood, that it's pretty much hard to resist. ![]()
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February 29, 2008:
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