There’s just enough whimsical good humour to carry Be Kind Rewind, but Michel Gondry’s latest does tend to keep crashing into ‘oh come on now, what were you thinking?’ self-indulgence.
Be Kind Rewind (2008)
Tomatometer
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Reviews Counted:124
Fresh:81
Rotten:43
Average Rating:6.3/10
Australian Rating: PG [See Full Rating] Mild coarse language and sexual references
Runtime: 1 hr 42 mins
Genre: Comedies
Australian Theatrical Release:
Mar 20, 2008 Wide
US Box Office: $11,028,439
Synopsis: Music-video-director-turned-auteur Michel Gondry continues to charm with his low-tech offering, BE KIND REWIND. Set in dreary Passaic, New Jersey, the comedy centers on two of the town's residents:... Music-video-director-turned-auteur Michel Gondry continues to charm with his low-tech offering, BE KIND REWIND. Set in dreary Passaic, New Jersey, the comedy centers on two of the town's residents: trouble-making Jerry (Jack Black) and well-meaning Mike (Mos Def). Mike works in a video store in an age where the VHS is long dead, but the store's owner, Mr. Fletcher (Danny Glover), doesn't seem to be in any hurry to change. When Mr. Fletcher leaves town for a trip, he entrusts his store to Mike with one piece of advice: don't let Jerry in the store. But after some mischief, Jerry returns to the store in a strange state. Not only is he weirder than usual, but he's also magnetized, which causes the entire store's stock to be erased. In order to keep the struggling business afloat, Mike and Jerry begin remaking the films in the store one by one. Their hilariously low-budget versions of films such as GHOSTBUSTERS and RUSH HOUR 2 soon begin to draw attention and business to the store, but that creates a whole new set of problems for the pair. Though Gondry's three previous fiction films--HUMAN NATURE, ETERNAL SUNSHINE OF THE SPOTLESS MIND, and THE SCIENCE OF SLEEP--were all essentially love stories, BE KIND REWIND captures another kind of romance. Both the writer-director and his characters are in love with the cinematic medium itself, and their devotion shows. BE KIND REWIND doesn't reach the heights of ETERNAL SUNSHINE, but it doesn't seem to be aiming for that genius. This is simply a hilarious comedy, fun for film fans of all stripes, which celebrates the sheer joy of watching and making films. [More]
Starring: Jack Black, Mos Def, Danny Glover, Mia Farrow
Starring: Jack Black, Mos Def, Danny Glover, Mia Farrow, Melonie Diaz, Chandler Parker, Irv Gooch, Arjay Smith, Marcus Carl Franklin
Director: Michel Gondry
Director: Michel Gondry
Producer: Michel Gondry, Julie Fong, Georges Bermann
Composer: Jean Michel Bernard
Studio: New Line Cinema
Reviews for Be Kind Rewind
Arguably the biggest problem with Be Kind Rewind is that Gondry never stops experimenting, even when the experimentation works against the movie's best interests.
The fake-movie vignettes are a delight to watch, and they would have made for great music videos or short films. What they don’t do is hold together a movie where the characters are forgettable and the situations are contrived.
Unlike Eternal Sunshine, in which Gondry achieved real poignancy about a different kind of erasing, Be Kind Rewind falls into the same category as his The Science of Sleep: It's too silly, and straining too hard to be weird.
A would-be heart-tugging, inspiring paean to the do-it-yourself ethic/aesthetic and its concomitant community-building powers, the latest film from visual lo-fi innovator Michel Gondry is slight and finally unconvincing, alas.
Be Kind Rewind is, on one level, about the magic that can happen in fairy tales -- and only in fairy tales -- when enough people who like the good old ways band together to keep things simple yet cunning.
Be Kind Rewind explores the meaning of originality, but it’s also a fable about art and social change.
A fragile, somewhat precious celebration of DIY filmmaking and cult-film consumption.
Only crazy rubber-faced Jack Black could pull off such a spoofy, overly-eager slapdash of a project.
Most of Be Kind Rewind feels as silly and undisciplined as the mini-movies cooked up by its hapless heroes.
Gondry might think he’s parodying dumb comedies in which poor people rally to save beloved institutions from foreclosure -- but too often Be Kind Rewind just resembles them.
In Michel Gondry's estimation, we're defined by our dreams, our art, and our histories, a conviction he once again expresses with whimsical, lyrical inventiveness.
Michel Gondry has taken a stunning leap forward with Be Kind Rewind. It's his most successful film.
It may be full of madcap surrealism and clever-clever meta-cinematic touches, but it is also an unfashionably good-natured film with real heart. Oddball, endearing, and very, very funny...
A people's cinema rough cut heart so squarely in the right place over in Passaic as opposed to Hollywood, that it's pretty much hard to resist.
Not as quirky as Gondry's previous movies but not quite mainstream either. [It] has enough heart in the end to make up for the fact that it isn't nearly as funny as its premise might suggest.
A scruffy, likeable little comedy, even though it's not actually very funny or involving.
Anyone who has ever made a no-budget home movie, replete with exaggerated performances and makeshift props out of The Warriors, will hold a special place in their heart for Be Kind Rewind
A sweet and simple story that aims to be no bigger than it is, a shaggy dog fable about dreams and the transformative power of even the worst movies.
Gondry would seem to have intended Be Kind Rewind more as a generous, sweet-tempered comic fable. But the souffle never rises.
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