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Buy It Now (2005)
Tomatometer
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Reviews Counted:11
Fresh:7
Rotten:4
Average Rating:6.4/10
Reviews for Buy It Now
As a portrait of our consumer-obsessed society through the eyes of an alienated teen, you'll buy into this from the first frame.
Campos establishes a complex nexus of contemporary social and aesthetic concerns with impressive economy and Logan’s double performance is strong.
But It Now accomplishes so much in one hour that I wouldn’t be surprised if media arts teachers across the country used it as a springboard for class discussion.
Harrowing and a sign of our morality-run-amok times, the result is a staggering showpiece and a potent, unsettling film.
There's a certain genius to this two-part feature that forces us to examine our culture in twisted, complicated ways.
The film at least says something about her troubled adolescent life. It may be significant that Campos's previous film was called Puberty.
As a 30-minute short film, Buy It Now is a masterpiece; as a feature, it's a frustrating failure.
It's almost an object lesson on how enlarging a short film can be messed up. What a pity that Antonio Campos could not have found a way to start from scratch and grow and develop his story more satisfyingly.
At just over an hour in length and divided starkly into two halves, Buy It Now is a real oddity.It’s raw, real and rather effective as a comment on consumerism and alienation in society.
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