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News / Columns / Box Office
Box Office Guru Wrapup: Indiana Jones Rules Over Slow Holiday Weekend
CG gophers no deterrent for moviegoers worldwide.
by Gitesh Pandya | May 26, 2008
Discuss Article

Harrison Ford scored his first number one opening in eight years with the much-hyped adventure sequel Indiana Jones and the Kingdom of the Crystal Skull which dominated moviegoing over the Memorial Day holiday weekend grossing more than all other films in the marketplace combined. But despite the explosive start for the long-awaited return of Indy, the rest of the box office slumped with few strong performances from supporting players. Overall it was the slowest Memorial Day weekend in five years.

19 years after the last installment, the Indiana Jones franchise proved that it was still relevant in today's entertainment world as Crystal Skull opened to a stunning $126M over the four-day Friday-to-Monday holiday period, according to estimates. The Friday-to-Sunday portion accounted for $101M and since the Paramount release's Thursday launch the cume has soared to $151.1M in five days. Playing in 4,260 locations, the PG-13 pic averaged a sensational $23,709 over three days and $29,587 over four days.





The Friday-to-Sunday figure ranks as the tenth highest debut in box office history while the cume is the sixth best five-day start ever. The only other films to gross more in their first five days of release were Star Wars Episode III ($172.8M, Thu-Mon), Pirates of the Caribbean: Dead Man's Chest ($169.5M, Fri-Tue), Spider-Man 3 ($169.4M, Fri-Tue), Pirates of the Caribbean: At World's End ($153M, Thu previews-Mon), and Spider-Man 2 ($152.4M, Wed-Sun). Not bad company. The $185M-budgeted Kingdom also enjoyed the second largest Memorial Day weekend opening ever after last year's At World's End which looted $139.8M over its official Friday-to-Monday period.

Crystal Skull marked the reunion of Harrison Ford with director Steven Spielberg and executive producer George Lucas while newcomers like Shia LaBeouf and Cate Blanchett joined the cast for this fourth escapade. Reviews were mixed but generally positive. The five-day opening began with $25M on Thursday. Friday saw a 24% increase to $31M, Saturday jumped another 19% to $37M, Sunday dipped by 11% to $33M, and the studio is estimating a 24% Monday decline to $25M.





The new Indiana Jones adventure also attacked multiplexes around the world and grossed a stellar $160M internationally since its first launches on Wednesday. Indy ranked number one in all 61 territories it opened in and brought its global cume to $311M in less than one week of play.

Last week's top film The Chronicles of Narnia: Prince Caspian tumbled in its second weekend of release to an estimated $28.6M over four days as the Friday-to-Sunday portion collapsed by a horrific 58%. It was the worst gross in nine years for the second place film over Memorial Day weekend. In 1999, Notting Hill claimed that spot with $27.7M over four days behind chart-topper Star Wars Episode I. However, that amount would be about $38M at today's prices so the new Narnia still sold fewer tickets.





Caspian boosted its 11-day total to $96.7M and looks as if it will top out at $140-150M from North America or about half of the $291.7M that The Lion, The Witch, and The Wardrobe grossed. This is a major stumble for Disney which has been developing Narnia as a long-term franchise meant to keep revenue flowing in for several years to come.

The year's top-grossing smash Iron Man finished its fourth weekend in third with a strong $25.7M over four days, according to estimates, and watched its cume skyrocket to $257.8M. The three-day portion dropped by just 37%. Paramount and Marvel continued to benefit from solid word-of-mouth as the super hero flick raced up to number 40 on the list of all-time domestic blockbusters surpassing I Am Legend's $256.4M. With both Iron Man and Indiana Jones rocking the holiday box office, Paramount dominated the multiplexes accounting for a whopping 72% of the entire top ten. The Robert Downey Jr. sensation is a virtual lock to join the $300M club now.





Moviegoers looking for a comedy over the long weekend found it in the Cameron Diaz and Ashton Kutcher pic What Happens in Vegas which took in an estimated $11.2M over four days. Meanwhile Speed Racer continued to crash and burn falling to an estimated $5.2M. Each film was in its third weekend. Totals stand at a robust $56.4M for the Fox hit and a miserable $37.4M for the pricey Warner Bros. entry.

Both Speed Racer and Prince Caspian were expected to add muscular numbers to the May box office but moviegoers have not been too impressed. The weaker-than-expected openings and the steep declines have led to a lack of depth in the marketplace as the Memorial Day frame usually sees strong contributions from a number of different films.





Universal's pregnancy comedy Baby Mama held up well again grossing an estimated $4.2M in four days boosting the overall take to $53M. Also laughing up the same estimated amount was the romantic comedy Made of Honor raising Sony's cume to $40M.

Forgetting Sarah Marshall was still remembered by audiences in its sixth frame taking in an estimated $2.2M for a $58.7M total for Universal. New Line's Harold & Kumar Escape From Guantanamo Bay followed with an estimated $1.2M in its fifth outing for a $36.2M sum. Rounding out the top ten was the indie hit The Visitor with an estimated $917,000 lifting the cume to $4.6M.




The top ten films grossed an estimated $209.4M over four days which was down 14% from last year when Pirates of the Caribbean: At World's End opened in the top spot with $139.8M; and down 9% from 2006 when X-Men: The Last Stand debuted at number one with $102.8M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

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Comments (1-20 of 78 posts) | Reply
onepiece226
onepiece226 writes:
on May 26 2008 04:33 PM

Indian Jones 4 was the best movie of 2008 so far, Iron Man is the 2nd best, Speed Racer is the 3rd. Please people go see Speed Racer!!!!

(Reply to this)
Bloody Mathias
Bloody Mathias writes:
on May 26 2008 04:41 PM

I'm so glad Iron Man looks like it's gonna hit the $300 million mark.
I was too worried Indy would take too much of it's audience away.

I know Indiana will be the top grosser of the year, but man, it disappointed me so much and was as bad as Spidey 3. It really doesn't deserve to make more than Iron Man.

Go, Iron Man, Go!



(Reply to this)
Marineboy
Marineboy writes:
on May 26 2008 04:56 PM

Just back from watching Indy - and after last summers appalling Pirate movie and a weak Spidey 3, Crystal Skull is a return to form of the summer blockbuster. Good fun all around - ok, it'll never be Raiders but what ever will?

Iron Man rocks too, and yes, I'm definitely a Speed Racer fan - this was the most innovative blockbuster in a long time, I hope they at least make their money back - it was a brave stab at different visual storytelling...


(Reply to this)
ihatecarneys
ihatecarneys writes:
on May 26 2008 04:59 PM

People that were expecting Indy 4 to reinvent the wheel were probably the ones that were disappointed. It was hilarious and easily the 3rd best Indy Film.

I hope they make more with Harrison. I don't think Mutt Jones (or whatever his last name is) would be a very good title for any movie.

Harrison still rocks, and it was the most fun i've had at the movies since knocked up.


(Reply to this)
mberko1
mberko1 writes:
on May 26 2008 05:02 PM

In reply to this comment (#1755671)
Bloody Mathias is right...No way no how is Indy 4 even close to better than Iron man. There was no fun at all about Indy,...no humor and the action was so lackluster. Iron Man rules at least until Dark Knight

(Reply to this)
jokerboy1991
jokerboy1991 writes:
on May 26 2008 05:06 PM

I loved Indy 4, I did like it a tad bit more then Iron Man which I also love that its doing great. One thing I am still wondering about Indy 4 is, wasnt Richard Dryfuss suppose to make a camero? Also I am still kinda sad on how bad Speed Racer is doing. I also wouldnt mind one more Indy or maybe some Mutt movies.

(Reply to this)
TheCaptain of TeamLoyalty
TheCaptain of TeamLoyalty writes:
on May 26 2008 05:07 PM

Indiana jones and the close encounters of the third kind sucked. It was so bad, almost as bad as Superman Returns.

(Reply to this)
jokerboy1991
jokerboy1991 writes:
on May 26 2008 05:09 PM

I wonder if this means we are not going to get another Speed Racer movie and if we are going to get a crappy featureless dvd? I still think it was really cool. I also dont get why Indy is getting so much slack, I loved it even if there were some minor problems.

(Reply to this)
jpbresnihan
jpbresnihan writes:
on May 26 2008 05:32 PM

indy 4 was great. i dont know what is up with you haters. i liked it a lot more than iron man, which was pretty good too. all in all, counting narnia and speed racer, this May was way better than last May in terms of quality. Spidey 3, Shrek 3, and Pirates 3 were all total trash, while this month's blockbusters were 3/4 fresh.

go see Indy 4. yes its different than the other three, but remember it was filmed and takes place 20 years after Last Crusade. different time in history people. iron man was fresh and new, while Indy 4 was a sweet return to one of the best film franchises ever. they both rocked and stop comparing the two because they are very different.


(Reply to this)
Trufire
Trufire writes:
on May 26 2008 05:33 PM

Indiana Jones was awesome no doubt about it but i'm going to have to keep Iron Man at the top of my list of best summer movies so far this year. Perhaps it was the hype over IJ4 or perhaps my intitial lack of enthusiasm over Iron Man that made these the ranks they are in but both are still worth the price of admission. Speed Racer actually has to come in third for me in my listings followed by Narnia. Don't get me wrong cause Narnia was good, but I would have to agree with a lot of critics in saying that, while it WAS good, it just sorta felt hollow and bland.

(Reply to this)
cypress550
cypress550 writes:
on May 26 2008 05:46 PM

i loved indy 4 about as much as ironman and speed racer sucks and i hope they dont make another one.

(Reply to this)
ZiGyStRdUsT
ZiGyStRdUsT writes:
on May 26 2008 05:54 PM

I liked speed racer and Iron man equally. Indy was a let down.

(Reply to this)
Dominem007
Dominem007 writes:
on May 26 2008 05:57 PM

Indy 4 was my second favorite Indy movie next to Last Crusade, I freakin loved it!

(Reply to this)
darrinsgoodman
darrinsgoodman writes:
on May 26 2008 05:59 PM

Indy 4 was a disappointment for fans of the series that were just expecting something more - however I do know that type of expectation is just asking for a letdown of some kind - so it was still the best time i've had at the movies in a while and that is the reason i saw it twice in the last four days. Liked Iron Man a lot too.

(Reply to this)
Alexmovietracker01
Alexmovietracker01 writes:
on May 26 2008 06:04 PM

Good one for Indy, Crystal Skull is a really good film, so are Iron Man and Speed Racer... hope Warner Bros. can make their money back, remember there is more than box office numbers, and i've heard that the merchandise sales associated with SR are really strong, hope the DVD sales are really enough to make a profit

(Reply to this)
Alexmovietracker01
Alexmovietracker01 writes:
on May 26 2008 06:09 PM

And enough to guaratee a sequel (obviously for a Nov-Dec Release where families go to the movies looking for PG rated films...)

(Reply to this)
Zen Bullet
Zen Bullet writes:
on May 26 2008 06:12 PM

I'm part of the "didn't like Indy 4" club, I'm afraid.

But the story is the main thing I criticize. I didn't care about the characters because they were underwritten and not very interesting(which is usually more acceptable in adventure films, so I won't rag on it too much). The cartoon-like action was out-of-sorts, further removing my absorption. And there was way too much reliance on exposition: telling instead of showing. And when you add an ending that didn't seem to challenge Indy in the same way as "Doom" or "Last Crusade" did, I was just very, very disappointed.

I also hope Iron Man keeps knocking it out of the park at the multiplex. It's a clear example of a blockbuster flick that "gets it right" and delivers fun, clever, absorbing entertainment. It makes me feel the same enthusiasm that I had for the first Pirates of the Caribbean and the 1&2 Spider-Man films.

I also caught Narnia over the weekend. The story is simple, but a lot of the screen time is spent diluting the core plot line. The effects are better than the first film, and the sequel is also a bit more mature. That aside, The Lion, The Witch, and the Wardrobe had a more focused and more iconic journey. Caspian just feels like "another random narrative set in the same universe". Still, it was good enough to wash the bad taste from Indy out of my mouth.

The Dark Knight trailer seems to promise yet another engrossing bat-story ahead. And Wall-E is looking great also.






(Reply to this)
thereign
thereign writes:
on May 26 2008 06:51 PM

Whether you love or dislike Indy 4(I'm sort of in the middle), check this out if you haven't seen it yet: http://www.youtube.com/watch?v=CPzDjaA03ts

I guarantee you'll laugh out loud, my fellow RT-ers! :-)


(Reply to this)
Ezekiel__25:17__
Ezekiel__25:17__ writes:
on May 26 2008 07:08 PM

Indy 4 was great...

(Reply to this)
Some guy you dont know
Some guy you dont know writes:
on May 26 2008 07:19 PM

Indy < Iron Man.

I still loved Indy IV a billion times more, and I can't wait for V.


(Reply to this)
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