The magic only comes in occasional flashes, with the rest of the time filled by forced silliness that is not united by anything more than talk of smiles and puppies and rainbows
Mr. Magorium's Wonder Emporium (2007)
Tomatometer
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Reviews Counted:26
Fresh:7
Rotten:19
Average Rating:4.7/10
Consensus: Mr. Magorium's Wonder Emporium's title is much more fun that the film itself, as the colorful visuals and talented players can't make up for a bland story.
Runtime: 1 hr 34 mins
Genre: Childrens
US Box Office: $31,920,538
Synopsis: In writer-director Zach Helm's whimsical 2007 film, MR. MAGORIUM'S WONDER EMPORIUM, veteran actor Dustin Hoffman plays the title character, a 243-year-old toy-store owner who is ready to pass his... In writer-director Zach Helm's whimsical 2007 film, MR. MAGORIUM'S WONDER EMPORIUM, veteran actor Dustin Hoffman plays the title character, a 243-year-old toy-store owner who is ready to pass his enchanted business on to his beloved assistant, Molly Mahoney (Natalie Portman). However, when Molly, a former composer and pianist, has doubts about taking over the (literally) magical store, and an uptight accountant (Jason Bateman) appears to assess the establishment, the many inhabitants of the Wonder Emporium begin to rebel, resulting in a chaotic situation that can be fixed only with the help of a shy, lonely boy (Zach Mills). A first-time director best known for his inventive STRANGER THAN FICTION screenplay, Helm ably--ahem--helms EMPORIUM, which clearly nods to the WONKA and TOY STORY movies without seeming derivative. Always one to dive gamely into a quirky role (see TOOTSIE, RAIN MAN, HOOK, etc.), Hoffman makes Magorium both silly and endearing, while Portman charms as his earnest protégé, and Bateman provides an enjoyable level of skepticism while enduring the nickname "The Mutant." Although the film's playful quality could veer toward excess, its thoughtful script and able actors allow it to stand out as a highly entertaining production. [More]
Starring: Dustin Hoffman, Natalie Portman, Jason Bateman, Zach Mills
Starring: Dustin Hoffman, Natalie Portman, Jason Bateman, Zach Mills
Director: Zach Helm
Director: Zach Helm
Producer: Richard N. Gladstein, James Garavente
Composer: Alexandre Desplat, Aaron Zigman
Studio: 20th Century Fox
Reviews for Mr. Magorium's Wonder Emporium
You'd have to be a Scrooge to take against this, though it could use a little more Roald Dahl-ish bite, and a little less of the Hoffman twinkle. Needless to say, it all ends happily.
This is a lovely story for children under 14. Jason Bateman is the horrified and expensive plod who has to wind up Hoffman’s wild accounts. Portman is wonderful as the daffy heroine who needs to grow up and perhaps fall in love.
Structurally it’s a bit ragtag, but, as your mum would say, it has its heart in the right place. For all its wilful oddness it’s enchanting, imaginative and genuinely moving.
It’s so intent on being whimsical, so aware of its own whimsicality, that it ends up being not very whimsical at all.
If the concept of Mr. Magorium's Wonder Emporium is ingenious, its execution is erratic.
While endearingly heartfelt and G-rated to boot, its storytelling suffers from a lack of locomotive force and characters that feel disappointingly two-dimensional.
This isn't quite the over-the-top fantasy you'd like it to be, but it's a charming enough little movie, and probably the younger you are, the more charming.
Writer/director Zach Helm achieves bursts of charm and whimsy, but not quite enough magic to elicit a consistent sense of wonderment.
The movie means to approach the creepy wonder of Roald Dahl but gets only the creepy part right.
Sprinkles in charming moments but ultimately doesn't evoke enough wonderment to overcome its tongue-twisting title and completely win over adults along with kids.
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