...kid-friendly and kid-safe, but that's about all that can be said on its behalf.
Mr. Magorium's Wonder Emporium (2007)
Tomatometer
How does the Tomatometer work ![]()
Reviews Counted:120
Fresh:44
Rotten:76
Average Rating:4.9/10
Consensus: Mr. Magorium's Wonder Emporium's title is much more fun that the film itself, as the colorful visuals and talented players can't make up for a bland story.
Runtime: 1 hr 34 mins
Genre: Childrens
US Box Office: $31,920,538
Synopsis: In writer-director Zach Helm's whimsical 2007 film, MR. MAGORIUM'S WONDER EMPORIUM, veteran actor Dustin Hoffman plays the title character, a 243-year-old toy-store owner who is ready to pass his... In writer-director Zach Helm's whimsical 2007 film, MR. MAGORIUM'S WONDER EMPORIUM, veteran actor Dustin Hoffman plays the title character, a 243-year-old toy-store owner who is ready to pass his enchanted business on to his beloved assistant, Molly Mahoney (Natalie Portman). However, when Molly, a former composer and pianist, has doubts about taking over the (literally) magical store, and an uptight accountant (Jason Bateman) appears to assess the establishment, the many inhabitants of the Wonder Emporium begin to rebel, resulting in a chaotic situation that can be fixed only with the help of a shy, lonely boy (Zach Mills). A first-time director best known for his inventive STRANGER THAN FICTION screenplay, Helm ably--ahem--helms EMPORIUM, which clearly nods to the WONKA and TOY STORY movies without seeming derivative. Always one to dive gamely into a quirky role (see TOOTSIE, RAIN MAN, HOOK, etc.), Hoffman makes Magorium both silly and endearing, while Portman charms as his earnest protégé, and Bateman provides an enjoyable level of skepticism while enduring the nickname "The Mutant." Although the film's playful quality could veer toward excess, its thoughtful script and able actors allow it to stand out as a highly entertaining production. [More]
Starring: Dustin Hoffman, Natalie Portman, Jason Bateman, Zach Mills
Starring: Dustin Hoffman, Natalie Portman, Jason Bateman, Zach Mills
Director: Zach Helm
Director: Zach Helm
Producer: Richard N. Gladstein, James Garavente
Composer: Alexandre Desplat, Aaron Zigman
Studio: 20th Century Fox
Reviews for Mr. Magorium's Wonder Emporium
There's so much whimsy here that whimsy-averse parents in the audience may imagine their own rhyming title for the film: 'Mr. Magorium's Vomitorium.'
Its straightforward simplicity aims it squarely at the kiddies and the kiddies alone, but that's okay -- few films intended for children these days are this gentle, this plainly decent.
Whimsy is not portioned out cordially in Mr. Magorium, it's shot out of a cannon...reserved only for those with the capability to embrace deafening big screen magic.
Mr. Magorium's Wonder Emporium is a lighthearted and less noxious Night at the Museum.
The cast mingles in happy harmony, and the film is effortlessly cheerful and often quite funny.
I am utterly charmed by its imagination and sweetness, by its clever wizardry and inspired bizarreness.
If you took "Willy Wonka and the Chocolate Factory," "Pee-Wee's Big Adventure" and a gallon of super-sweet cake frosting and put them in a giant industrial blender set to "suck," this is exactly the kind of bile-inducing bon-bon that might result.
A tediously unimaginative short story run amok that will somehow put kids to sleep who are already sleeping and maybe wake up adults who were overly harsh on Barry Levinson for Toys.
Even with Dustin Hoffman trying to do his best Johnny Depp impression, Mr. Magorium's Wonder Emporium needs more amazement and excitement.
A fluffy cotton candy confection that can't be bothered to manufacture any legitimate dramatic tension.
What could have been a charmingly whimsical children's book becomes an arch and sugary movie, its failures of tone and timing hitting its lightweight storyline like a blast of cold air on a fragile souffle. This is one flat souffle.
Writer/director Zach Helm achieves bursts of charm and whimsy, but not quite enough magic to elicit a consistent sense of wonderment.
The film has just enough charm to win over at least a few in the audience, even if it's not quite as wondrous as its title might have you believe.
Instantly forgettable except that it contains the worst performance of Dustin Hoffman's long and illustrious career.
It's well made, and adults likely will find themselves yielding to its gentle, whimsical charm.
Wonder is the key, and it's lacking in a major way. Should you decide to see it anyway, you might wonder what you're doing there.
The one happy side effect of the film's lack of energy is that it won't result in a raging headache, but that isn't much of an endorsement.
Latest News for Mr. Magorium's Wonder Emporium
March 03, 2008:
RT on DVD: Into the Wild, Things We Lost In The Fire, My Kid Could Paint That Arrive
Into the Wild, Sean Penn's lyrical adventure about a young idealist on a cross-country trek, leads new releases this week. More...
February 28, 2008:
Box Office Guru Preview: Semi-Pro Set To Slam Dunk The Competition
A triumvirate of films opens this weekend, but all will bow to the power of the mighty Will Ferrell and his latest outrageous comedy, Semi-Pro. More...
November 18, 2007:
Box Office Guru Wrapup: Beowulf Rules As Overall Box Office Stalls
Paramount reigned supreme at the North American box office as its animated adventure tale Beowulf seized the number one spot in its opening weekend while the studio's other toon... More...
November 15, 2007:
A sugar-coated holiday fantasy about toys with major hangups, and the adults around them who are too busy with their own neurotic issues to dispense any TLC. ![]()
More...
More Movies
| Tomatometer Percentage | Movie | Date |
|---|---|---|
| 70% 70% | Where the Wild Things Are | 03/12 |
| 83% 83% | Paranormal Activity | 03/12 |
| 89% 89% | Zombieland | 03/12 |
| 76% 76% | The Informant! | 03/12 |
What’s Hot On RT
Other News
Sponsored Links
Around The Network
- Mr. Magorium's Wonder Emporium at Rotten Tomatoes
- Mr. Magorium's Wonder Emporium at IGN
- Mr. Magorium's Wonder Emporium at AskMen
Fresh Links
Featured

The New Matilda's Lynden Barber looks at the recent success of low-budget sci-fi -- and asks the question.

TIME offers us a closer look at the characters from the latest Twilight film.

Get all the latest movie updates, reviews, interviews and features here.
Competitions

Enough Prequel, Original Trilogy and Family Guy DVDs to fill a space cruiser

Everything from Dr. No to Quantum of Solace could be yours.

We're giving away the 10th Anniversary Blu-ray, plus Braveheart and the Rocky collection



Top Critic

