Perhaps thinking in pictures led Helm to clutter his screen with TMVI -- too much visual information.
Mr. Magorium's Wonder Emporium (2007)
Tomatometer
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Reviews Counted:120
Fresh:44
Rotten:76
Average Rating:4.9/10
Consensus: Mr. Magorium's Wonder Emporium's title is much more fun that the film itself, as the colorful visuals and talented players can't make up for a bland story.
Runtime: 1 hr 34 mins
Genre: Childrens
US Box Office: $31,920,538
Synopsis: In writer-director Zach Helm's whimsical 2007 film, MR. MAGORIUM'S WONDER EMPORIUM, veteran actor Dustin Hoffman plays the title character, a 243-year-old toy-store owner who is ready to pass his... In writer-director Zach Helm's whimsical 2007 film, MR. MAGORIUM'S WONDER EMPORIUM, veteran actor Dustin Hoffman plays the title character, a 243-year-old toy-store owner who is ready to pass his enchanted business on to his beloved assistant, Molly Mahoney (Natalie Portman). However, when Molly, a former composer and pianist, has doubts about taking over the (literally) magical store, and an uptight accountant (Jason Bateman) appears to assess the establishment, the many inhabitants of the Wonder Emporium begin to rebel, resulting in a chaotic situation that can be fixed only with the help of a shy, lonely boy (Zach Mills). A first-time director best known for his inventive STRANGER THAN FICTION screenplay, Helm ably--ahem--helms EMPORIUM, which clearly nods to the WONKA and TOY STORY movies without seeming derivative. Always one to dive gamely into a quirky role (see TOOTSIE, RAIN MAN, HOOK, etc.), Hoffman makes Magorium both silly and endearing, while Portman charms as his earnest protégé, and Bateman provides an enjoyable level of skepticism while enduring the nickname "The Mutant." Although the film's playful quality could veer toward excess, its thoughtful script and able actors allow it to stand out as a highly entertaining production. [More]
Starring: Dustin Hoffman, Natalie Portman, Jason Bateman, Zach Mills
Starring: Dustin Hoffman, Natalie Portman, Jason Bateman, Zach Mills
Director: Zach Helm
Director: Zach Helm
Producer: Richard N. Gladstein, James Garavente
Composer: Alexandre Desplat, Aaron Zigman
Studio: 20th Century Fox
Reviews for Mr. Magorium's Wonder Emporium
Visually colorful but dramatically empty, "Mr. Magorium's Emporium" is too listless for words.
The movie means to approach the creepy wonder of Roald Dahl but gets only the creepy part right.
The film is very sweet -- in fact it represents the dawn of a new sport, Extreme Whimsy -- but it doesn't look or feel like most other kid-friendly Hollywood products that make it to market. When it counts this fable is surprisingly moving.
Mr. Magorium's Wonder Emporium truly does inspire wonder. As in, 'Wonder why they made this? Wonder what they were thinking?'
The walls of multiplex theaters may not shake and weep upon its departure, but as a holiday alternative for kids, OD'ing on Willy Wonka, you could do worse.
Even kids who love stuffed animals and jumping on beds deserve more than Magorium has in stock.
Bland and soft-toned...very young children might enjoy a visit to Mr. Magorium's, but most everyone else will probably prefer a quick exit.
Magorium is not your average character, to say the least... Unfortunately, the film feels very average indeed.
With his incessant cackling and jigging and adorable lisp, Hoffman is an unbearable force of nature, while Portman is disappointing as a young adult stuck in neutral.
Like something imagined by Turgenev during what would have been even for him one of his more bleak interludes.
The toys all have prankish lives of their own -- which could have been fun, in a Harry Potter meets Flubber sort of way, except that when you actually see the playthings, they don't look fun at all.
Uninspired despite its various attempts to find inspiration, Magorium is itself like a toy: Shiny, mystifying and completely expendable.
Suffers from an undeveloped script about as much as it benefits from a generous sense of whimsy.
Sprinkles in charming moments but ultimately doesn't evoke enough wonderment to overcome its tongue-twisting title and completely win over adults along with kids.
Gifted writer Helm (Stranger Than Fiction) makes a disappointing directing debut in a fantasy-fable that's occasionally charming but doesn't quite come to life as a truly magical fare, perhaps due to the high standards set by Tim Burton and company.
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