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News
Box Office Guru Preview: Madea Aims to Slaughter Jason
Fired Up! the only other new film opening wide.
by Gitesh Pandya | February 19, 2009
Discuss Article

Jason Voorhees may have met his match in Madea. Tyler Perry's latest comedy Madea Goes to Jail from Lionsgate leads a light weekend when eyes will be on the Academy Awards and aims to give the filmmaker yet another top spot debut. The only other film debuting in wide release is Sony's teen comedy Fired Up! which will offer up a different style of laughter. Coming off of a record Presidents' Day holiday frame, the North American marketplace should easily beat year-ago levels once again.

Three years ago this month, Perry stunned the film industry with a $30M bow and $13,688 average for his hit comedy Madea's Family Reunion setting a career high he still hasn't topped. Now, the foul-mouthed matriarch is back in Madea Goes to Jail which puts the spotlight back on the favorite character of his fans. The PG-13 film should play to the filmmaker's core audience of African-American women but should do well with males too. Perry has been a consistent draw at the box office with powerful openings for recent films like Why Did I Get Married? ($21.4M opening, $10,618 average), Meet the Browns ($20.1M opening, $10,011 average), and The Family That Preys ($17.4M opening, $8,397 average). But with two movies per year in theaters and two hit sitcoms on TBS, he does run the risk of oversaturating the marketplace.

Lionsgate has been pushing the Madea brand big time with posters featuring the title character's mugshot. The built-in audience is huge and the debut figure should exceed what Perry has been seeing with his last few films. Competition is weak as no current hit comedy is catering to the same demographic. Perry should be on top, something he missed out on with his pair of films from last year. Opening in 2,032 locations, Madea Goes to Jail could gross about $25M this weekend.


Madea Goes to Jail

For those looking for laughs, but not from cross-dressing movie moguls, Sony offers the teen comedy Fired Up! The PG-13 pic finds two high school football players attending cheerleading camp in order to meet some ladies. Teens and young adults are the target audience here so expect most of the business to come from the under-30 set. With no major stars, the studio has focused its campaign on the jokes and the overall humor of the story. The marketing has been commendable so look for a decent showing before the eventual DVD which will reach an even bigger crowd. Jumping into more than 1,800 locations, Fired Up! could take in about $8M this weekend.


Fired Up!

Last weekend's top draw Friday the 13th pulled in an enormous chunk of business over the long holiday frame so there isn't much left of the total audience for the remake. The Warner Bros. release looks to crumble by around 60% which would give the slasher redo about $17M for the weekend and a stellar $64M in ten days.

Liam Neeson's surprising action smash Taken will flirt with the century club over Oscar weekend. The film's legs have been just amazing and another strong performance is on tap given that the two new wide openers will not compete for the Fox release's core audience. A 20% decline would give the kidnapping thriller around $15M for the weekend and a cume of $98M after 24 days.

The romantic comedy He's Just Not That Into You has been yet another overachiever at the box office and is gunning for a decent figure this weekend. Coming off of Valentine's Day weekend, the Warner Bros. title may fall by 45% to about $11M boosting the 17-day total to $71M.

LAST YEAR: The presidential assassination thriller Vantage Point gunned down a number one opening with $22.9M over Oscar weekend. Sony went on to collect $72.3M with the ensemble pic. Holdovers filled out the rest of the top five with the fantasy adventure The Spiderwick Chronicles grossing $13.1M for Paramount and Jumper taking in $12.7M for Fox, both in their second weekends. Fellow sophomore Step Up 2 the Streets followed with $9.6M for Buena Vista while Fool's Gold rounded out the top five with $6.6M for Warner Bros. Three films opened with smaller numbers and ended up in lower positions. New Line's Be Kind Rewind bowed to $4.1M on its way to $11.2M. Debuting outside the top ten with dismal results were the Lionsgate comedy Witless Protection with $2.1M and the MGM drama Charlie Bartlett with $1.8M. Final grosses were $4.2M and $4M, respectively.

Author: Gitesh Pandya: www.BoxOfficeGuru.com

Related Items
Movie: Fired Up
Celeb: Tyler Perry
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Comments (1-20 of 24 posts) | Reply
vitajex
vitajex writes:
on Feb 19 2009 04:14 PM

I have no respect for Tyler Perry. I think he's a hack and a tool (a hacksaw maybe?). I think the only reason anyone knows his name is because he targets a demographic that is often ignored by mainstream Hollywood.

Nobody likes their cable/satellite company, but it's often the only choice you have, so you give it your money...


(Reply to this)
Dane Cook is NOT Funny
Dane Cook is NOT Funny writes:
on Feb 19 2009 04:55 PM

I agree with vitajex....Oh, and I love Bubbles too!

Tyler Perry is overrated. His movies are not even watchable. I can't believe people actually pay to see them.


(Reply to this)
steve s.
steve s. writes:
on Feb 19 2009 04:58 PM

vitajex....congratulations !! you win the ignorant internet cracker of the day award.....what inbred hillbilly crackhouse does the trophy get shipped to?

(Reply to this)
John A.
John A. writes:
on Feb 19 2009 05:07 PM

vitajex is pretty much on the nose there Steve. If more movies were made that actually appealed to black audiences, Perry's films would tank. Think about it: if you're a black woman and want to go see a movie this weekend, what are you going to see? Fired Up, Friday the 13, or the new Tyler Perry movie?

(Reply to this)
Mr. Bo Ziffer
Mr. Bo Ziffer writes:
on Feb 19 2009 05:27 PM

I don't hate Tyler Perry. What I hate is how derivitive and unoriginal his movies are. They all look like bits and pieces of Nutty Professor, Big Momma's House, and Roscoe Jenkins mashed together. The Family That Preys looks pretty different, though. That might explain its higher than usual rating.

Oh, and you can send the cracker trophy to my house if you want to.


(Reply to this)
curtis O.
curtis O. writes:
on Feb 19 2009 06:03 PM

Madea will do 30 million this weekend. the tracking for this film has been outsatnding for weeks now. Tyler Perry fanbase is huge and will show up in huge numbers this weekend. Madea 's Family Reunion made 30 million opening weekend 2 years ago, thiss one should and will do the same. This will also mark Tyler perry's 7th boxoffice hit in the last 4 years. What ever he is doing Lionsgate must be happy. His fanbase sure as hell is.

(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Feb 19 2009 06:26 PM

Yeah I have watched I think like two Tyler Perry movies that I can't remember there names of, and they both sucked... I mean his movies are soapy rushed hack jobs, that guy will do a movie as quick as possible to pick up a buck. Also aren't like all Tyler Perry movies have like terrible ratings on IMDB? There just, I just don't get why people are interested in those movies. Also I kind of have to agree with vitajex, I mean he really is the only one doing movies that appeal to that demographic or what ever you want to call it. Which is too bad that people enjoy soap opera crap where people just say OH NO YOU DIDN'T or OH LORDY! Also I don't think 13th will have that big of a drop, it seems to me like a lot of people enjoyed it even including myself which surprised me. I still haven't seen Taken so maybe I will catch it this weekend. Also why no mention of Coraline?!? I hope more people see that, such a good movie... Well only 2 more weeks til WATCHMEN!!!

(Reply to this)
pantz86
pantz86 writes:
on Feb 19 2009 06:37 PM

Holy crap what a crapfest opening this weekend. I can see a bunch of 30 year olds play teenagers or I can see Tyler Perry's Piece of **** 12

(Reply to this)
curtis O.
curtis O. writes:
on Feb 19 2009 07:13 PM

Looks like Every boxoffice Expert have Fired Up Floping and Tyler Perry killing everything this weekend. Another huge weekend for the boxoffice.



http://newfilmsmell.wordpress.com/2009/02/19/box-office-predictions-fo r-madea-goes-to-jail-and-fired-up/

http://www.boxofficeguru.com/weekend.htm



http://leesmovieinfo.com/


http://boxoffice.com/

http://movies.hsx.com/news/whisper/

http://boxoffice.com/featured_stories/2009/02/weekend-predictions-12.p hp

http://www.comingsoon.net/news.php?id=52892

http://www.worldofkj.com/forum/viewtopic.php?f=12&t=49273

http://www.boxofficemojo.com/forums/viewtopic.htm?t=75099&sid=65c1 18437e2938b46ffe4962f2e96fc3


(Reply to this)
tomwaitsjr
tomwaitsjr writes:
on Feb 19 2009 07:22 PM

Well, if you haven't seem them yet, Coraline in 3-D and Gran Torino are really good. . . I'd rather watch those again then suffer through "FIRED UP!" or a Tyler Perry crapfest.

(Reply to this)
nblarson
nblarson writes:
on Feb 19 2009 07:44 PM

Has anyone tried to watch "House of Payne"? It's like wiping your eyes with a a soldering iron.

(Reply to this)
kyle x.
kyle x. writes:
on Feb 19 2009 07:44 PM

After several years of testing and modification, our engineer finally worked out the world's best match system.Check out *** SUGARBABYDATE. CO M *** There are Over millions of profiles from all over the world! No matter where you are or what you are, you can find someone just around your neighborhood. You can get their pictures, phone numbers, locations, and almost any information.Everything is FREE!

(Reply to this)
ledawg1138
ledawg1138 writes:
on Feb 19 2009 08:20 PM

In reply to this comment (#2331871)
You're putting it mildly, "House of Payne" blows! Like kyle x.'s ads!

(Reply to this)
frogboy
frogboy writes:
on Feb 19 2009 09:50 PM

Tyler Perry insults his very audience with his hacky material. I have yet to see that man do anything funny or original. His work is often sexist, racist and homophobic and I would be okay with that if it were the least bit clever. It isn't. The African American community deserves better than his superstitious, heavy handed, supposedly Christian crap. I miss Richard Pryor. How has humor devolved so much?

(Reply to this)
knowingtoast85
knowingtoast85 writes:
on Feb 19 2009 11:55 PM

Tyler Perry is one hard-working guy with one incredibly simple idea that no one else could get to first: Make positive-message black movies where nobody plays a gangbanger or drug dealer. He is now rich off it.

I don't begrudge him a penny. I've also never seen anything he's made, so there's that.


(Reply to this)
pantz86
pantz86 writes:
on Feb 20 2009 10:40 AM

Pull your head out of your *** knowingtoast. There are plenty of positive-message black movies that don't suck. Just because Tyler Perry tries to make a movie not about gangs and drugs doesn't mean he gets a free pass on his movies being terrible.

(Reply to this)
frogboy
frogboy writes:
on Feb 20 2009 11:50 AM

In reply to this comment (#2332197)
Tyler Perry has all sorts of negative black stereotypes in his films, just not gang bangers. That is not an accomplishment. I have actually caught a couple of his films and I really tried to like them, but they are offensive on so many levels - the worst of them being the total lack of respect for a thinking audience. His work is almost to the level of black face. It really is sad that people still buy into that as being acceptable from any filmmaker!

(Reply to this)
knowingtoast85
knowingtoast85 writes:
on Feb 20 2009 02:21 PM

Of course there are plenty of positive-message black movies. Perry just turned the concept into a self-made empire. And he's opened the door for more of them to be a commercially viable opportunity.

As for negative stereotypes (having read a couple scripts for his movies), there does appear to be a bit of man-bashing, not to mention the cross-dressing curse that a lot of black comedies seem to be afflicted with. All that unfortunate crap in mind, it's still a step in the right direction, and I wouldn't call it minstrelry.

When it comes to ****ty franchises making a lot of money, I'm far more concerned about Seltzer/Friedberg's "____ Movie" series - though thankfully, the sun seems to be setting on that.


(Reply to this)
Iceman Cometh
Iceman Cometh writes:
on Feb 20 2009 02:26 PM

this is a good weekend to catch up and stuff you haven't seen, especially considering the Oscars are this sunday!

(Reply to this)
vitajex
vitajex writes:
on Feb 20 2009 02:53 PM

In reply to this comment (#2331581)
Ha, ha, joke's on you! Hillbillies like me use meth, not crack! Who's ignorant now?

(Reply to this)
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