ROTTEN TOMATOES: Box Office Guru Wrapup: Audiences Love Will Ferrell's Lady Humps

Box Office Guru Wrapup: Audiences Love Will Ferrell's Lady Humps

by Gitesh Pandya | April 02, 2007

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Will Ferrell scored the gold medal at the North American box office with his latest comedy "Blades of Glory" which skated to a top spot bow. Disney settled for a silver for its new animated kids offering "Meet the Robinsons" which debuted impressively as well.

Each film had room to connect with its target audience without eating into the other's business. Holdovers saw mixed results with some seeing moderate declines while others tumbled.

Grossing an estimated $33M in its first weekend, the Paramount release "Blades of Glory" easily led the frame during the final weekend of a robust March box office. The PG-13 film averaged a stellar $9,786 from 3,372 locations. Studio research indicated that the audience was split evenly between males and females and that 74% of the crowd was under 35. Blades was produced for just over $60M and was the fifth film of the first quarter to open above $30M - a new industry record.

Opening in second with a strong showing of its own was "Meet the Robinsons" with an estimated $25.1M from 3,413 locations for a $7,341 average. The CG toon was Disney's third consecutive bow north of $20M following "Bridge to Terabithia" and "Wild Hogs." Robinsons carries a G rating and played to a family audience.

After leading the charts last weekend with the top two films, Warner Bros dropped to third and fourth, respectively. with "300" and "TMNT." The Spartan epic dropped 44% to an estimated $11.2M and pushed its remarkable cume to $179.7M. The Ninja Turtles pic saw a direct hit from rival toon "Meet the Robinsons" and tumbled 62% to an estimated $9.2M giving the crime fighters $38.4M in ten days.

The motorcycle comedy "Wild Hogs" followed in fifth with an estimated $8.4M, off 39%, for a total of $135.4M for Buena Vista. Paramount's Mark Wahlberg actioner "Shooter" dropped 45% to an estimated $8M giving the sniper flick $27.2M after ten days. Sandra Bullock's suspense flick "Premonition" scared up an estimated $5.1M, down 47%, putting Sony's cume at $39.3M.

Three sophomores rounded out the top ten and lifted their mediocre cumes into the teens. The New Line sci-fi film "The Last Mimzy" crumbled 60% to an estimated $4M for a sum of $16.2M. Taking in an estimated $3.9M was the horror sequel "The Hills Have Eyes 2" which fell 60% as well and has grossed $15.8M to date. Adam Sandler's latest money-losing stab at drama "Reign Over Me" collected an estimated $3.7M, down 50%, for a $13.3M total.

The top ten films grossed an estimated $111.5M which was down 12% from last year when "Ice Age: The Meltdown" opened at number one with $68M; but up 19% from 2005 when "Sin City" debuted on top with $29.1M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

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(1-10 of 10 posts) | Reply

TheIceGhost writes:
on Apr 02 2007 10:07 AM

I saw Blades of Glory last night. I dunno - I wasn't really impressed. Will Ferrell was funny as usual. That's really all I can say about it.

(Reply to this)

selke99 writes:
on Apr 02 2007 10:13 AM

I thought it was freakin hilarious. Much better than Talledega Nights.

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dagreenman18 writes:
on Apr 02 2007 10:28 AM

WTF was with the ending to Blades of Glory? seriously? flying out of the stadium on rocket skates and flying off into outer fucking space? huh? but Jenna Fischer in lingerie more than made up for it.

(Reply to this)

selke99 writes:
on Apr 02 2007 11:28 AM

In reply to this comment (#859958)
Yeah, the ending was dumb. Jenna Fischer is so freakin hot!! I had no idea she was closer to a C cup! Did anyone catch any more outtakes at the end? I stayed for the one with Heder's stalker and it really sucked. Did they have any later of Will Ferrell?

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Merlin235 writes:
on Apr 02 2007 01:34 PM

The whole movie was crap. I was very disapointed. Should have waited for it to come out on DVD, and then not rented it.

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JustAnotherName writes:
on Apr 02 2007 02:20 PM

[b]Will Ferrell probably wants to do R[/b]
This is quite a site. All sorts of places to post.

I think Ferrell would love to do movies for his generation and not so much to the crowd he is playing to. I think he feels like an idiot.

Ending? What do they care. They already took your money now get lost.

$60M to make but they never tell you all of it. I think they spent a LOT advertising as they had a mad rush of new advertising and still do. But as I said before, movies tend not to make a profit even after DVD sales. So much is put into the advertising and so on that after everyone goes home with their money and studios write off a lot. It is the BOX OFFICE they care about. They make a lot of money but do take quite a few hits too.

AND...by the way. Who cares about the $$ at the Box Office. Tickets go up and up. SO...can we get a head count instead-NUMBER of tickets sold? Then we could compare better to that weekend and previous years. But again, it is all about what looks good.

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omelette writes:
on Apr 02 2007 02:26 PM

Well...I thought Blades of Glory was hilarious. Dumb, definitely, but I was laughing my head off the whole way through.

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JessRobinson writes:
on Apr 02 2007 04:31 PM

[b]Wait for the DVD[/b]
I saw the movie opening night and I enjoyed it. Ferrell and Heder make a great pair, Jenna does great as a shy but beautiful sister, Poehler and Arnett are just too funny......BUT it felt as though the movie was missing something. I felt there was a sexual tension between Poehler and Arnett but the movie didn't really explain/explore that until the end with a lame kiss. I just feel that it was good in the theater but will be awesome on a DVD that is uncut and unrated.

It just seems that someone wanted to either meet a time goal or wanted to keep it rated pg13 and cut some really intergral parts of the movie to get that result.

Funny, but hold out for the rental...i think it's gonna be worth the wait!

(Reply to this)

crudebob writes:
on Apr 02 2007 05:23 PM

I took my retarded kid brother to see it and he thought it was dumb which is unusual since he loves that shit.

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unbreakable_samurai writes:
on Apr 03 2007 10:51 AM

I really wanted to see The Lookout but my city didn't get it, so I went and saw Premonition which wasn't the greatest and Peaceful Warrior which was ok instead.

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